Membership with Purpose
Who?
Having worked in more than 70 countries in a range of senior governmental, business, educational and charity environments, I am now focused on helping purpose-driven membership organisations thrive by growing financially and with increased impact.
How?
I advise them on turning members and their broader “communities” into assets that drive revenue growth and sustainable profitability. I help them scale by developing innovative ways of attracting and retaining members.
Proof ?
As their CEO, I have transformed the membership offering and scale of five significant organisations serving very different communities. I mobilised their under-used assets, and created new strategic and operational objectives with the innovative use of new technology I reorientated their approach to membership and communities, so they attracted revenue and increased numbers, and then developed plans for their use and exploitation of a revitalised community
Outcome?
A revitalised membership or community asset that attracts and secures profitable and sustainable revenue.
